Collagen for Muscle Building and Strength
The revolutionary evidence-based protein supplement specifically tailored for the unique needs of the Over-40s
Reclaim your strength, lose
the fat, and sculpt a physique
you can be proud of.
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Let’s face it, after 40, the body just... changes.
Gone are the days of bouncing back from a workout like a superhero. Building muscle feels harder, stubborn fat hangs on for dear life, and a tough session can leave you sore for days.
This isn’t just bad luck — ageing is linked to a steady decline in metabolic rate starting as early as your 20s. As muscle, bone, and connective tissues begin to break down, they’re often replaced by fat, especially around the waist and thighs. To make things more frustrating, our body’s ability to build muscle in response to protein (known as anabolic resistance) drops off after 40. And for women, this resistance is even more pronounced.
Sound familiar? You’re not alone.
But here’s the good news: with the right nutritional support, you can fight back.
Introducing 40UP — a next-gen protein formula designed to support collagen for muscles, strength, and lean body composition as you age. Backed by clinical research, 40up delivers targeted collagen for muscle building and recovery, formulated to meet the unique needs of people over 40.
We’ve replaced hype with hard science — every scoop is carefully dosed to help your body rebuild muscle, burn stubborn fat, and bounce back faster from exercise. Whether you're returning to training or staying strong as you age, 40up is your foundation for better results.
Forget the gimmicks. Reclaim your strength, sculpt your body, and feel powerful again — with 40UP.
40up's precisely-dosed formula combines powerful ingredients like whey protein for muscle growth, hydrolyzed collagen to strengthen connective tissue and joints, and medium chain triglycerides to torch fat. Glycine, creatine monohydrate, and leucine work in harmony to boost strength and exercise recovery. A targeted prebiotic and balanced vitamins and minerals for gut health and optimal absorption complete the perfect combo.
Here's why 40up is different from all those generic protein powders lining the shelves:
Don't just take our word for it. See what Men's Health has to say about 40UP and its potential benefits for men over 40.
40up is your ultimate companion for muscle building and body shaping. Packed with whey powder, glycine and leucine, this blend ensures a high-quality protein source that stimulates muscle protein synthesis, breaking through ‘anabolic resistance’, helping you build and maintain lean muscle mass efficiently. Leucine and glycine, powerful amino acids, further amplify this effect, promoting optimal muscle growth and a well-defined physique.
Research Undertaken: Assess the influence of post-exercise protein supplementation with collagen peptides v. placebo on muscle mass and muscle function following resistance training in elderly subjects with sarcopenia.
Research results: collagen peptide supplementation in combination with resistance training further improved body composition by increasing fat free mass, muscle strength and the loss in fat mass.
Research Undertaken: Investigate the effects of resistance training combined with whey protein or placebo on muscle and tendon hypertrophy using a high-leucine whey protein.
Research Results: High-leucine whey protein increases muscle and tendon growth following 12 weeks of resistance training – irrespective of contraction mode.
Research Undertaken: To investigate the effect of Leucine supplementation on the acute response to resistance exercise.
Research Results: Leucine supplementation (3g) increases the activation of the muscle anabolic response, and does not augment/attenuate the muscle catabolic response after resistance exercise.
Research Undertaken: Evaluate the effects of enriching an essential amino acid (EAA) mixture with leucine on muscle protein metabolism in elderly and young individuals.
Research Results: leucine has a unique role in the stimulation of muscle protein synthesis by EAAs in elderly humans.
Research Undertaken: To evaluate whether a high whey protein, leucine-enriched supplement stimulates muscle protein synthesis acutely to a greater extent than a conventional dairy product in older adults.
Research Results: a larger overall postprandial muscle protein synthesis rate in healthy older subjects compared with a conventional dairy product was observed.
Research undertaken: To investigate if glycine would restore the normal muscle anabolic response to amino acids under inflammatory conditions.
Research results: glycine can restore the anabolic response to leucine during acute inflammation in skeletal muscle. These observations support the view that attempting to stimulate protein synthesis by increasing leucine availability alone constitutes an ineffective strategy to counteract anabolic resistance in muscle-wasting conditions
The unique hydrolysed collagen, Peptan, in 40up supports the health and integrity of your connective tissues, including tendons and ligaments, which are crucial for maintaining muscle strength and joint health as you age. Glycine further aids in muscle repair and creatine increases muscle power, ensuring you stay strong and active.
Research Undertaken: To investigate the influence of oral supplementation with creatine monohydrate on muscular performance during repeated sets of high-intensity resistance exercise.
Research results: A significant improvement in peak power output during all 5 sets of jump squats and a significant improvement in repetitions during all 5 sets of bench presses.
Research Undertaken: A review to highlight the use of creatine in females from young adulthood to old age.
Research results: Creatine supplementation resulted in improvements in strength and exercise capacity. When combined with resistance training, creatine further augments body composition and bone mineral density, particularly in post-menopausal females.
Research Undertaken: effects of long-term collagen peptide (CP) supplementation and resistance exercise training (RET) on body composition, strength, and muscle fiber cross-sectional area in recreationally active men.
Research results: Following RET and CP supplementation, fat free mass (FFM) increased. The increase in FFM after CP supplementation was not only associated with an increase of muscle but might also be caused by a higher increase in connective tissue compared with placebo-controlled subjects.
The combination of whey powder, hydrolysed collagen, and glycine in 40up accelerates your post-workout recovery. These ingredients work together to repair muscle damage, reduce soreness, and replenish vital nutrients, so you can bounce back faster and be ready for your next workout.
Research Undertaken: To determine whether consuming Peptan collagen peptides (CP) before and after strenuous exercise alters markers of muscle damage, inflammation and bone turnover.
Research results: Peptan supplementation accelerated the recovery and tended to reduce muscle soreness following a bout of muscle-damaging exercise.
Research Undertaken: Analyse the effect of glycine in tenond cells subjected to inflammation.
Research results: glycine can be useful for treatment of inflammation and for modulating tenocytes metabolism in tendons.
Medium chain triglycerides (MCTs) in 40up are a unique type of fat that your body can quickly convert into energy. This boosts your metabolism and promotes fat burning, helping you shed unwanted pounds while preserving lean muscle mass. The prebiotic reverses the effect of obesity.
Research Undertaken: To investigate the effect of long-term ingestion of dietary medium-chain triacylglycerols (MCT) on body weight and fat in humans.
Research results: The loss of body fat in the MCT group was significantly greater than that in the control group.
Research Undertaken: To establish the effects of MCT on appetite and food intake and determine whether differences were due to differences in hormone concentrations.
Research results: MCT consumption reduced food intake acutely
Research Undertaken: Correcting obesity-related gut microbiome dysbiosis using the prebiotic agent oligofructose to provide a therapeutic strategy to treat the osteoarthritis of obesity.
Research results: Oligofructose reverses the effect of obesity on the gut microbiome, reduces systemic inflammation and prevents cartilage loss in the Osteo Arthritis of obesity.
Prebiotics in 40up enhance gut health, which is linked to improved overall health and energy levels. A healthy gut ensures better nutrient absorption, giving you the sustained energy you need for optimal exercise performance. Combined with creatine, MCTs, and whey protein, 40up provides a comprehensive solution to help you perform at your best.
Research Undertaken: To investigate whether MCT enhances exercise endurance.
Research results: A beneficial effect of dietary MCT in exercise performance through the increase of mitochondrial biogenesis and metabolism.
Research Undertaken: To investigate the prebiotic Oligofructose proliferates good gut bacteria Lactobacillus
Research results: Lactobacillus increased exercise performance, decreased white adipose tissue, increased muscle mass, and enhanced gastrocnemius muscle type I fiber numbers without body weight gain.
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