Matt Hough

Matt Hough - Director & Founder of CollagenX

Matt Hough is an accomplished entrepreneur and business leader with a diverse career spanning business development, aged care, disability advocacy, and the health and wellness industry. With a sharp eye for detail and a passion for innovation, Matt has built a reputation for driving impactful change across multiple sectors.

After a long and successful stint as owner and operator of one of the largest music venues on the South Coast NSW, his career diverged into the aged care sector, where he worked as a Quality Auditor for the Aged Care Quality and Safety Commission, ensuring that facilities met stringent compliance standards and provided high-quality care for residents. He later took on the role of Business Manager at IRT, one of Australia's leading aged care and retirement living providers, where he honed his expertise in business operations, financial management, and strategic planning. Throughout these roles, Matt developed specialised skills in writing company policies, formulating and applying quality systems, and ensuring compliance with industry standards and legislation. His ability to design and implement robust governance frameworks has been instrumental in maintaining high operational standards across the organisations he has worked with. During this time, Matt also spearheaded the Flametree Project, a groundbreaking innovation in environmental design for dementia care. This initiative earned national and international recognition, including being named a finalist at the Fifth Asia Pacific Eldercare Innovation Awards in Singapore and the 2016 HESTA Aged Care Awards. The project’s success was also acknowledged in national health journals, further showcasing Matt’s ability to integrate research, innovation, and practical implementation to improve lives.

Driven by a deep commitment to social impact, Matt transitioned into the disability sector, founding Dream Big Disabilities—an organisation dedicated to empowering people with disabilities to live full and independent lives. He was instrumental in the company achieving NDIS accreditation, designing quality systems and all company policy. His entrepreneurial spirit and ability to create meaningful solutions laid the foundation for his next venture.

As the Director of Specialised Nutritional Formulas, Matt established CollagenX, a brand dedicated to producing high-quality, scientifically formulated collagen-based supplements. Recognising the growing demand for clean, evidence-backed nutritional products, he built CollagenX from the ground up, ensuring that every product met the highest standards of efficacy and purity. His expertise in regulatory compliance, quality assurance, and policy development has played a crucial role in positioning CollagenX as a trusted leader in the supplement industry.

Matt has led the development of innovative formulations, such as 40up, a unique protein blend designed to combat age-related muscle loss, and Glymax, a hydrolysed collagen supplement supporting immunity and overall health. Under his leadership, CollagenX has distinguished itself through its transparency, research-driven formulations, and commitment to customer well-being. His relentless drive to challenge industry norms and deliver superior products continues to propel CollagenX forward, making a tangible impact on the lives of health-conscious consumers.

Written by Matt

Collagen Peptides vs Protein Powder: The Truth the Supplement Industry Rarely Explains

Collagen Peptides vs Protein Powder: The Truth the Supplement Industry Rarely Explains

Most protein powders are built for one job: muscle growth. But your body needs more than muscle support—especially after 40. In this evidence-based guide, we explain the critical differences between collagen peptides, whey and plant protein, including amino acid profiles, gut health effects, collagen absorption, bioactive peptides, anabolic resistance and hidden additives found in many protein powders. Learn why glycine, proline and hydroxyproline matter for joints, skin, tendons and healthy ageing—and why choosing the right protein for the right tissue may change how you think about supplementation forever.

Can You Still Build Muscle After 40? (Yes — Here's Exactly How)

Can You Still Build Muscle After 40? (Yes — Here's Exactly How)

Most people over 40 assume declining muscle is inevitable. It isn't. What changes is the threshold your body needs to trigger muscle growth — a mechanism called anabolic resistance. That means you need more leucine per serving, more deliberate recovery, and targeted supplementation. Get those inputs right and the research is clear: meaningful muscle and strength gains are absolutely achievable, well into your 50s and beyond.

Our latest post walks through the three questions people over 40 search for most — whether it's actually possible, what the best training program looks like, and exactly what to eat and supplement — with the science to back every answer.

Collagen Peptides vs Protein Powder: The Truth the Supplement Industry Rarely Explains

Collagen Peptides vs Protein Powder: The Truth the Supplement Industry Rarely Explains

Most protein powders are built for one job: muscle growth. But your body needs more than muscle support—especially after 40. In this evidence-based guide, we explain the critical differences between collagen peptides, whey and plant protein, including amino acid profiles, gut health effects, collagen absorption, bioactive peptides, anabolic resistance and hidden additives found in many protein powders. Learn why glycine, proline and hydroxyproline matter for joints, skin, tendons and healthy ageing—and why choosing the right protein for the right tissue may change how you think about supplementation forever.

Can You Still Build Muscle After 40? (Yes — Here's Exactly How)

Can You Still Build Muscle After 40? (Yes — Here's Exactly How)

Most people over 40 assume declining muscle is inevitable. It isn't. What changes is the threshold your body needs to trigger muscle growth — a mechanism called anabolic resistance. That means you need more leucine per serving, more deliberate recovery, and targeted supplementation. Get those inputs right and the research is clear: meaningful muscle and strength gains are absolutely achievable, well into your 50s and beyond.

Our latest post walks through the three questions people over 40 search for most — whether it's actually possible, what the best training program looks like, and exactly what to eat and supplement — with the science to back every answer.